Choose what matters first
Weigh opportunities against contribution, demand, availability and team effort.
Primal / E-commerce
The agent-first operating system for e-commerce.
Connect your store’s data, campaigns and team. Find the causes, set priorities and carry decisions through to results with agents.
Find my product’s next move Data → decision → work → resultsOne product. The whole workflow.
Illustrative workflow · sample dataYou ask
“Why isn’t my product ranking higher?”
SKU 024 / Wireless headphones Shopify + marketplace
Primal builds the product picture - Price & contribution
- Delivered price is close to competitors. A discount would squeeze already thin contribution after ads and refunds.
- Traffic & delivery
- Part of the budget goes to broad queries. The delivery promise is slower than competitors; nearby inventory is limited.
- Search & AI answers
- The product page lacks specifications and answers covered by competitors. Test these gaps alongside price, availability and conversion.
You set the priorities
“Fix delivery and ads. Keep the budget fixed.”
Primal records the goal, budget and review criteria. Approved actions become tasks.
Work starts
Agents and people work from the same context.
Each assignee has the product data, conversations and the manager’s decision. Agents carry out approved routine work; exceptions and approvals go to the team.
Ad agentFix the product campaignsAgent
Review queries and creative. Prepare exclusions and revised ads within the approved budget.
ContextGoogle Ads, Facebook Ads, Shopify and Stripe contribution, and the manager’s spending limit.
Manager: “Keep total spend fixed. Compare contribution after refunds.”
Content agentPrepare product-page changesAgent
Draft description, specification and FAQ updates using search queries and SEO/GEO audits.
ContextBrand materials, reviews, your product page and competitor pages.
Editor: “Use only specifications verified in the catalogue.”
Alex · e-commerce leadResolve delivery and approve the changesTeam member
Confirm the supplier date, coordinate delivery terms and review the content before publication.
ContextProcurement history, inventory, supplier conversations and the agents’ drafts.
Agent: “Price is already competitive. Check delivery and availability first.”
Discussions, edits and results stay with the task. The agent continues with the team’s decisions in context.
Two weeks later
Work completed. Changes visible.
Before / day 1
- Broad campaign targeting
- Missing specifications
- Unconfirmed delivery date
After / day 14
- Queries and ads updated
- Product-page changes published
- Delivery date confirmed and updated
Primal compares search visibility, AI-answer mentions, conversion and contribution with the original snapshots, and flags where evidence is still limited.
Report & next move
Every result informs the next decision.
You get a report: what was done, what changed and what to test next. The model learns from outcomes and team feedback to prioritize the next round of work.
Start with one product
Where is your product leaving growth on the table?
Send a product link and a question. In a working session, we’ll connect the available evidence and map the next actions for your store.
- Causes and hypotheses backed by source data
- Priorities and tasks for agents and your team
- Metrics and a baseline for checking the result